Privacy Policy

Updated Feb 11, 2021


At Eclectic Horseman Communications, Inc (“EHC”), we want you to enjoy and benefit from our website and online services secure in the knowledge that we have implemented fair information practices designed to protect your privacy.  Our privacy policy is applicable to The Eclectic Horseman, Inc. The privacy policy describes the kinds of information we may gather during your visit to the Site, how we use your information, when we might disclose your personally identifiable information, and how you can manage your information.

This privacy policy does not apply to sites maintained by other companies or organizations to which we may link or who may link to us. We are not responsible for the actions and privacy policies of third party websites.

By visiting our site, you are accepting the practices described in our privacy policy, including our use of cookies and similar online tools.  If you do not agree to the terms of this privacy policy, please do not use the site.  We reserve the right to modify or amend the terms of our privacy policy from time to time without notice. Your continued use of our site following the posting of changes to these terms will mean you accept those changes.  If we intend to apply the modifications or amendments to this privacy policy retroactively or to personally identifiable information already in our possession, we will provide you with notice of the modifications or amendments and seek your consent for such use.

What Information Is Collected?
We collect two basic types of information from you in conjunction with your use of the Site: non-personally identifiable information and personally identifiable information.  Non-personally identifiable information does not individually identify you, but it may include tracking and usage information about your general location, demographics, use of the Site and the Internet.  Personally identifiable information is any information that can individually identify you and includes, your name, address, phone number, and email address, or non-personally identifiable information that has been linked to such personally identifiable information.

Personally Identifiable Information
As a general matter, you can browse the Site without submitting your personally identifiable information to us.  However, there are a number of circumstances in which you may supply us with your personally identifiable information, including when you subscribe to our publications, newsletters, and other content; place an order; register for the Site or any part thereof; complete a survey or participate in market research; enter a contest; upload content; or when you seek employment at The Eclectic Horseman, Inc.

Non-Personally Identifiable Information
When you interact with the Site, we may collect certain information that does not identify you individually (“non-personally identifiable information” or “non-PII”), such as demographic data; information about your computer, mobile device, browser, or other device that you use to access the Site, including IP address, general location information, unique device identifiers, browser type, browser language, and other transactional information. We may also collect information about your use of the Site, including your search terms and search results, and additional “traffic data” such as time of access, date of access, software crash reports, session identification number, access times, and referring website addresses.  Our servers may automatically keep an activity log of your use of our Sites.  In addition to non-identifiable individual information, we may collect aggregate data regarding the use of the Site.

Collection of Personally Identifiable Information From or Through Social Media Sites
In addition, when you interact with any The Eclectic Horseman, Inc. property page or account on a social media platform, such as Facebook we may collect the personally identifiable information that you make available to us on that page or account including your social media account ID.  However, we will comply with the privacy policies of the corresponding social media platform and we will only collect and store such personally identifiable information that we are permitted to collect by those social media platforms.  If you choose to link or login to your The Eclectic Horseman, Inc. account with or through a social networking service, The Eclectic Horseman, Inc. and that service may share certain information about you and your activities. If you have questions regarding any given social media platform’s privacy policies refer to their site for details.

Collection of Your Source IP Address/Location Information
We collect and store your device’s source IP address which may disclose the general location of your device at the time you access the Site.

Information From Other Sources:  We may supplement the information we collect with information from third parties or collected offline and add it to your account information.  This information may include name, address, and phone numbers to in order to deliver products you have purchased.

How Do We Use Your Information?
We use the information we learn from you to help us personalize and continually improve your experience on the Site, including to:

Provide you with the content, products and services you request
Post your user generated content to our Sites as you request
Communicate with you about your account or transactions with us and send you information about features and enhancements on or to our Sites
Communicate with you about changes to our policies
Communicate with you about your comment to a story or topic
Personalize content and experiences on our Sites, including providing you recommendations based on your preferences
Send you newsletters, offers and promotions for our products and services, third party products and services, or special events by e-mail, text, or other another medium
Provide you with advertising including advertising based on your activity on our Sites or activity on third party sites and applications
Administer our loyalty programs
Administer contests, sweepstakes, promotions, and surveys
Optimize or improve our products, services and operations
Detect, investigate, and prevent activities that may violate our policies or be illegal
Perform statistical, demographic, and marketing analyses of users of the Site and their purchasing patterns

We may use the information from one portion of this Site on other portions of the Site and may combine information gathered from multiple portions of the Site into a single user record.  We also may use or combine information that we collect offline or we collect or receive from third-party sources for many reasons, including to enhance, expand, and check the accuracy of our records. Additionally, data collected from a particular computer, browser or device may be used with another computer, browser or device that is linked to the computer, browser or device on which such data was collected.

Who Can See Your Information?
We will not disclose your personally identifiable information collected from the Site to any organizations not part of The Eclectic Horseman, Inc. except as described in this privacy policy.

Third-Party Agents
We have third party agents, subsidiaries, affiliates and partners that perform functions on our behalf, including, but not limited to, hosting, content management tools, social media integration, marketing, analytics, billing and customer service.  These entities may have access to personally identifiable information if needed to perform their functions.  If such access is required, the third parties will be obligated to maintain the confidentiality and security of that personally identifiable information.  They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to this Site.

In the event of a corporate change in control resulting from, for example, a sale to, or merger with, another entity, or in the event of a sale of assets or a bankruptcy, The Eclectic Horseman, Inc. may transfer your personally identifiable information to the new party in control or the party acquiring assets.  Under such circumstances we would, to the extent possible, require the acquiring party to follow the practices described in this privacy policy, as it may be amended from time to time.  Nevertheless, we cannot promise that an acquiring company or the merged company will have the same privacy practices or treat your information the same as described in this privacy policy.

Law Enforcement, Legal Process, and Emergency Situations
In some cases, we may use or disclose your personally identifiable information to a third party if we are required to do so by law or if we in good faith believe that such action is necessary to comply with the law or legal process; to protect and defend our rights or to prevent misuse of our Sites; or to protect the personal safety of our employees, agents, partners, the users of the Site, or the public.

Use of Non-Personally Identifiable Information
We may disclose or share individual, non-personally identifiable information and aggregate information in any manner other than that described herein that we deem appropriate or necessary. Among other things, we will disclose non-personally identifiable information to third parties to help us determine how people use parts of the Site and who our users are so we can improve our Sites.  We will also disclose non-personally identifiable information to our partners and other third parties about how our users collectively use the Site.

How Do the Site Use Cookies and Other Tracking Technologies?
Like many websites, we use cookies, web beacons and similar technologies to record your preferences, track the use of our Sites and your exposure to our online advertisements. We may also use these technologies to monitor traffic, improve the Site and make it easier and/or relevant for your use.  Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your web browser to decline cookies, some features of the Site may not work or may not work as designed.

We also use third-party provided web analytics services on our Sites. These analytics services use cookies or other tracking technologies to help us analyze how users interact with and use the Site, compile reports on the Site’ activity, and provide other services related to the Site’ activity and usage.  The technologies used by these analytics services may collect information such as your IP address, time of visit, whether you are a return visitor, and any referring website.  The information generated by these analytics services will be transmitted to and stored by the third parties and will be subject to their privacy policies.

For a listing of the third party companies that provide analytics services on our Sites, you can identify them by using the developer tools in your browser. We do not control these third parties’ tracking technologies, how they may be used, or the information they may collect, and we are not responsible for the privacy policies of these third parties.  Please visit the sites of these businesses to review their privacy policies.  We may add or change the list of third party providers of analytics services from time to time and we encourage you to check this section for changes.

We do not partner with third party advertising companies and will not provide online ad serving companies access to your name, address, e-mail address, telephone number or other personally identifiable information, without your consent.  They may, however, use persistent identifiers to anonymously track your Internet usage across other websites in their networks beyond this Site.  While we restrict any attempts to re-identify this information, such third parties may, with sufficient data from other sources, be able to personally identify you, unknown to us.  Third party advertisers may also already possess personally identifiable information about you, obtained from other sources, and may combine such information with information they collect about you when you use the Site.

You can learn about your options to opt-out of mobile app tracking by certain advertising networks through your device settings.

For more information about how to change these settings for Apple, Android or Windows devices, see:


What Are Your Choices?
We believe you should have choices about the collection, use and sharing of your information.  Although you cannot opt-out of all data collection when you visit our sites, you can limit the collection, use and sharing of your personally identifiable information.  For information regarding your choices related to interest-based advertising, please see the “How Do the Site Use Cookies and Other Tracking Technologies?” section above.

Collection of personally identifiable information
All personally identifiable information is provided on a voluntary basis.  If you do not want The Eclectic Horseman, Inc. to collect such information, you should not submit it to the Site.  However, doing so will restrict your ability to access some content and use some of the functionality of the sites.

Emails and Newsletters
You may always opt-out of receiving future e-mail marketing messages and newsletters from The Eclectic Horseman, Inc. by following the instructions contained within the emails and newsletters, or by e-mailing, calling or writing us at the addresses below.

Governing Law & Notice to Non-U.S. Users
These Sites are published in the United States. We attempt to protect the personally identifiable information of all users of our Sites and we attempt to comply with local data protection and consumer rights laws to the extent they may apply to The Eclectic Horseman, Inc.’s services, but our family of Sites are located and targeted to United States citizens and our policies are directed at compliance with those laws.  If you are uncertain whether this privacy policy conflicts with the applicable local privacy laws where you are located, you should not submit your personally identifiable information to The Eclectic Horseman, Inc.

If you are located outside the United States of America, you should be aware that information about you will be transferred to the United States of America. If you are located in a country outside the United States of America and voluntarily submit personally identifiable information to us, you thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in, the United States of America.

Other Important Information

How Your Information Is Secured
We take reasonable security measures to protect your information, including the use of physical, technical and administrative controls.  Please understand, however, that while we try our best to safeguard your personally identifiable information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.  You need to help protect the privacy of your own information. You must take precautions to protect the security of any personally identifiable information that you may transmit over any home networks, wireless routers, wireless (WiFi) networks or similar devices by using encryption and other techniques to prevent unauthorized persons from intercepting or receiving any of your personally identifiable information. You are responsible for the security of your information when using unencrypted, open access or otherwise unsecured networks.

The time period for which we keep information varies according to the purpose for which it is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.

Contests, Sweepstakes or Games
When we run a contest or sweepstakes or game relating to our Sites, it will be accompanied by a set of rules. The rules for each contest, sweepstakes or game will specify how the information gathered from you for entry will be used and disclosed if it is different than as described in this privacy policy.  In conjunction with your entry in such contest or sweepstakes, personally identifiable information will be collected only if you voluntarily submit it.

Children’s Information
The Sites are not intended for children under 13 years of age.  The Eclectic Horseman, Inc. does not knowingly collect personal information from children under 13 years of age. If you are under 13 years of age, do not provide personal information to The Eclectic Horseman, Inc. without providing us with consent from your parents. If The Eclectic Horseman, Inc. discovers that a child under the age of 13 has provided The Eclectic Horseman, Inc. with personal information and we do not have parental consent, The Eclectic Horseman, Inc. will immediately delete that child’s information from the Site. If you believe that company has been provided with the personal information of a child under the age of 13 without parental consent, please notify us immediately at contact(at)eclectic-horseman(dot)com.

Your California Privacy Rights
The Eclectic Horseman, Inc. does not disclose your personal information to third parties for the third parties’ direct marketing purposes unless you affirmatively agree to such disclosures.

Questions About this Policy; Access to Your Information

If you have an account with The Eclectic Horseman, Inc., you may review and change your information by logging into your account and editing your account profile.  If you have questions about our privacy policy, you may contact us at:

(303)449-3537 (United States)
Postal Service:
The Eclectic Horseman, P.O. 174 Elbert, CO 80106
For Print Subscriptions:
 The Eclectic Mercantile

You may also use the contact information provided to request removal or changes to your personally identifiable information; however, you will not be permitted to examine the personally identifiable information of any other person or entity and may be required to provide us with personally identifiable information to verify your identity prior to accessing any records containing information about you.  We may not accommodate a request to change or delete personally identifiable information if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.